Learn How Much Your
Future B&B Can Earn

This process will help you discover if owning a bed and breakfast will produce the income and lifestyle you want

This is a self-paced course

Access to the material is immediately available upon sign-up

Susan Poole The B&B Coach

Hi, I'm Susan Poole. I've owned the award-winning 40 Bay Street Bed & Breakfast in Parry Sound, Canada for over 10 years, and generate 3 times the revenue of other local B&Bs with just 3 rooms. For the last 5 years, I've been helping others who want to own their own B&B to figure out whether a specific property can produce the income and personal fulfillment they envision, by sharing the secrets I've learned over the years. I can help you determine the financial viability of a property before you even risk a penny!

Do you dream of owning a bed and breakfast?

  • Do you want to meet new friends from all over the world without leaving home?
  • Do you dream of living in a house in a great location and make it your business?
  • Do you love to cook and make people feel comfortable in your home?

Would you like to do all this AND get paid for it?

Chances are, you’ve been thinking about starting a B&B of your own for a while now. Such a business venture has “labour of love” written all over it. Believe me, I know!

Have you done any research on the topic?  It's pretty frustrating!  Books and courses are pretty generic. Most B&B owners answer your questions with “it depends…?” BUT they don’t tell you what it depends on!

Even if it’s your dream, you can’t forget the business aspect of things. And like any business, it seems overwhelming looking in from the outside.

And, there are a lot of things to worry about…like

  • Regulations, permits and zoning
  • Seasonal ebb and flow of guests
  • Administration and all the headaches that come with it
  • Making sure you have enough money to pay your bills at the end of the day

On top of that, it’s a risky business...

...in Canada, 70% of B&Bs earn less than $30,000 in gross annual revenue!

...in the US, the average net income is only $2,500 per room.

Hardly something to dream about, is it?

But here's the good news....you don't have to be part of this sad statistic.

What if your dream B&B could be one of the odds-defying high earners?

And what if....

....you could make sure it would be profitable before you risk even a penny of your own money?

Today, I want to tell you that not only is this possible, but actually quite simple!

Here's the #1 thing you need to know to guarantee the financial success of your future B&B.


That's it!

And right now, you have the unique opportunity to learn how to do it with certainty.

Here's how....

I am currently running the next course for a small and select group of people who are serious about owning a B&B.  I will personally work with you to teach you how to know if any B&B property, new or existing, no matter where it is located, will make you money or not - and how much.

    • Will your B&B struggle financially…or will it be everying you’ve ever wanted it to be?
    • Will it drain your time and energy…or will it reward you with more of both, to live the life you deserve?
    • Will your guests be a poor fit…or will they be exactly the people you’d be delighted to host?

I assure you, these are perfectly normal thoughts - and you are not alone!  I was there 10 years ago, and I want to save you time and money by showing you how to get the answers to all your questions - even those you didn't even know about - like liability issues!

After completing the course - you won't have to guess!

With 11 successful years as a B&B owner, I have figured out what it takes to make one tick, and over the last 5 years, I've proven consistently that my system works.

During this course you will learn...

  • Are there enough people coming to the area that require accommodation?
    One of the hardest lessons I had to learn was that people have to have a reason to come to your area BEFORE they look for somewhere to stay.
  • How to find out who is coming to your area, and how they make their decision on where to stay
    Knowing this information means you will be able to set your price based on the value you offer, not just what the competition charges.
  • Find out how B&B owners really make their money.
    Understanding not only revenue and expenses, but how tax deductions impact your bottom line will explain the mystery of how much money you can really make.

Just take a look at everything we'll cover during this in-depth training

  • We will make sure you can have the type of B&B you want by exploring the laws, by-laws, regulations and permits that govern how you have to operate.
  • What will make guests book at your B&B - and how to make sure they are the type of people you will be comfortable hosting.
  • How to manage the 15 daily and 7 weekly tasks that are required to make your bed and breakfast run smoothly - and still have time for you - even during the busiest seasons.
  • How to make sure you are suited to own and operate a B&B using a 25 point assessment of personality traits and 10 questions to make sure you are prepared for the challenges of owning your own business
  • Learn how to plan and manage the hidden costs of running a B&B business, so you don't end up with any nasty surprises.

It took me years of trial and error - and cost me thousands of dollars to figure out the answers to many questions.  You won't have to face the same challenge,  because...

....I will be at your side for this entire course.  I will be able to answer your questions based on your specific situation...

I won't deal with broad generalities or "it depends" responses.  If I don't know the answer, I will work with you until we do!


Learn how much money your future B&B can earn

This course is available on-line, so you can work through the materials at your own pace. You will meet with me via phone or skype at least once during each topic to ask questions and make sure you understand how the lessons will impact on your success. In the intervals in between, you will have access to a private Facebook group and live, monthly group Q&As.

Each session includes:

  1. Handouts, resources and documents have been created just for you!  These will help you research your potential B&B's opportunities and identify potential challenges - before they become problems.
  2. 1:1 opportunities to speak with me to make sure you stay on track and get your specific questions answered
  3. The opportunity to discuss your ideas and concepts, get support and feedback, in private with me and your fellow students between sessions. This provides you with a variety of opinions and viewpoints to consider when making your B&B's plans.
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What People Are Saying About Our Course

Having the cost breakdowns and information showed us exactly if we were going to make a profit...

I really liked Susan’s course especially the checklists and the lists of questions to ask yourself. I liked that she included in worst case scenarios and what her solution to that problem was. You really don't think about that kind of stuff when you're planning to open a B&B. Having the cost breakdowns and information in there showed us exactly if we were going to make a profit on it or not."

D. derR. 
Wasaga Beach, Ontario, Canada                 

This course was a real eye-opener!

We have visited and talked to many bed and breakfast owners, but still had no idea of how owning a b&b would affect our life. Now we know what the roadblocks may be, we have gone back to the drawing board to see how we can overcome the obstacles Susan helped us identify. She really does want us to be successful, and we look forward to having her by our side through the whole thing!"

W. Virginia, USA                 

I highly recommend [Susan's] coaching programs....

I have been investing in real estate and have been a landlord for over 25 years. I have never run a B&B before and it is a whole different animal. Different rules, marketing and work load, I did not want to learn the business by trial and error so I looked for a coach. You can profit by [Susan's] experience, research tools and her genuine wish for you to succeed... Any of her fees are much cheaper than the cost of learning the hard way."

Murray Wood, Peachland Eagle's Next B&B
B.C. Canada                 


Lesson 1

It's all about Location!

Discover how location impacts your success

Topic 1:  The 3 secrets of a great location

Topic 2: Is my location going to work for the type of B&B I want?

Topic 3: Doing the research

1:1 Meeting with Susan + BONUS: Legal Compliance Work Book

Lesson 2

Guess who's coming for breakfast?

Find out why it is so important to know who your guests will be

Topic 1: How to figure out who your perfect guest is

Topic 2: How to find out if your location attracts enough of your perfect guest

1:1 Meeting with Susan

Lesson 3

Have you got what it takes to be a B&B Owner?

Find out whether owning a B&B will be a dream come true - or a nightmare

Topic 1: Have you got what it takes to be a B&B Owner?

Topic 2: Running a B&B - how much time does it take?

1:1 Meeting with Susan + BONUS: How to stay sane during your busy times

Lesson 4

Show me the Money!

Learn whether the work you will have to do is worth the income you can generate

Topic 1: What do B&B guests look for in choosing accommodation?

Topic 2: Getting to know the competition

Topic 3: Setting your room rates & calculating revenue

1:1 Meeting with Susan + BONUS: Sources of Additional Revenue

Lesson 5

How Much is Owning a B&B Going to Cost Me?

Explore the types of expenses that B&Bs typically struggle with, and learn some ideas about how to deal with them

Topic 1:   The #1 most overlooked expense

​Topic 2: Typical start-up costs

Topic 3: Basic business expenses

Topic 4: Managing cash flow

​Topic 5:  Drafting your B&B's budget

1:1 Meeting with Susan + BONUS: Tips for managing expenses

Lesson 6

Putting the Pieces Together

Can you afford to own a B&B and still enjoy life?

Topic 1: What's Your bottom line?

1:1 Meeting  with Susan + BONUS: How to keep the momentum going


  • 6 one-to-one sessions with Susan Poole, The B&B Coach
  • BONUS 1:  Legal Compliance Work Book
  • BONUS 2:  How to stay sane during your busy times
  • BONUS 3:   Sources of Additional Revenue
  • BONUS 4:  Tips for managing expenses
  • Bonus 5:  How to keep the momentum going!
  • Access to a private Facebook Group for support and input
  • Live, monthly Q&A calls

This is your opportunity to learn from an experienced and successful Bed and Breakfast owner how to figure out if your future B&B will provide you with the income to support the lifestyle you envision.

​Your Price is only $1497   $997

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100% Satisfaction Guaranteed



Susan Poole The B&B Coach
Susan Poole
The B&B Coach

About Susan Poole

I have owned the award winning 40 Bay Street Bed & Breakfast in Parry Sound, Ontario, Canada since 2006. My B&B is in a seasonal tourist town and makes three times as much money as the other local B&Bs with just 3 rooms. I make a living by working just 5 months a year!

I decided I wanted to help people who wanted to own a bed and breakfast answer the same questions I had when I started researching the topic - almost 15 years ago. I tried everything - I took courses put on by B&B owners on how to run a B&B; I read books on the topic; I even bought and downloaded a so-called B&B Business Plan. None of them helped me to answer my key question: Could I make a living doing this and still have a life?

More than five years ago, I started out helping other B&B owners understand how to run their business so that they could make more money. From that, I realized that if people had the correct information right from the start, they wouldn't be in danger of losing their home. Since people were approaching me with the same questions owning a B&B that I had all those years ago, The B&B Coach was born.

My work has been recognized throughout the industry on an international level. I have been interviewed by Martha Stewart Live Radio, MoneySense Magazine and a variety of web-zines. I am a regular contributor of articles on owning a B&B within the industry.

I want to help you avoid the mistakes I made that cost me time, money and a lot of white hairs, so that you can move forward with confidence and the knowledge that you can make a go of it financially, and still have a great life!

When is the right time to start researching whether owning a B&B is right for you?

It is never too early to start your research into turning your dream into a reality!  It took me five years from the time I first realized I wanted to own a B&B until I actually opened the doors.  During that time, I was able to collect a lot of ideas on how I wanted my B&B to be and I was ready to jump when the perfect property appeared.

There is a lot of information available on the internet for free

If you've done any research, you know the information is either very generic - or specific to that person's B&B.  And trying to get an answer to your question, based on your personal situation is almost impossible!  I am only an e-mail away and promise to get back to you generally within 24 hours.

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Here's What You Get...

  • A Step-by-Step Blueprint for showing you how to determine how much money your future B&B can earn
  • On-demand classes to teach you the in's and out's of B&B ownership
  • Hands-on exercises to help you research the potential of your B&B 
  • Coaching and Support to guarantee your success
  •  Feedback and support from other course participants on your ideas

Your Price = $1497  $997 CAD


100% Satisfaction Guaranteed



money back guarantee

100% Satisfaction Guarantee

You are fully protected by my 100% Satisfaction-Guarantee. If you don't get think the course will help you to determine how much your future B&B can earn by the end of Topic 2 of Lesson 1, you have up to 24 hours to let me know and I'll send you a full, prompt refund.

Susan Poole

Frequently Asked Questions

I want to use my home as a B&B. How can your course help me?

What if I don't know where I want my B&B to be located?

Will this course help me figure out if a B&B that is for sale is worth the price?

I'm not sure if this is the right time to start looking into owning a B&B. How soon is too soon?

Can my spouse/partner have access to the information also?

I still have some questions - how do I get them answered?

P.S.  Seats are limited, and strictly on a first come, first served basis.  Once they're gone, they're gone!

Yes, I want to find out how much money my B&B can make!


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